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Table of Contents:Intro • Changes in Hotel Concierge •The First Wave of Travelers • Guest Safety • Hotel Technology • Luxury Redefined • The Concierge Difference Make Your Concierge the Voice of Your Hotel’s Safety Hospitality is built on meaningful moments—and hotel concierges have always been at the heart of creating them. Known for making the impossible possible, concierges traditionally earned their reputation by securing sold-out tickets, uncovering hidden local gems, and personalizing guest experiences at every turn. Today, their role has expanded even further. In an era where guest safety, personalization, and seamless communication are paramount, concierges are not just experience-makers—they're trust-builders, advisors, and essential extensions of a hotel’s brand. Let’s explore how the concierge profession continues to evolve—and how technology like Alice helps concierges thrive in a modern, guest-first world. The Concierge: From Luxury Specialist to Safety Ambassador Concierges have always been caretakers of guest satisfaction. But after the pandemic, their responsibilities grew to include guest health and wellness. Travelers now expect hotels to demonstrate a strong commitment to safety—and concierges became key in reassuring guests. A great concierge now blends traditional service excellence with expertise in local health protocols, hotel sanitization standards, and safety communication. They serve not only as experienced designers but as trusted advisors. As Nathan Goff, President of Les Clefs d’Or USA, said: "Concierges will be more important than ever before in a post-pandemic world. After all the social isolation, travelers will crave personal attention like never before." The First Wave of Post-Pandemic Travelers: A New Mindset When hotels first reopened after COVID-19, a surprising trend emerged. Many leisure travelers prioritized freedom and relaxation over pandemic-related concerns. Guests weren’t flooding front desks with PPE requests; instead, they leaned heavily on concierge teams to help them enjoy safe, curated local experiences. Hotels that adapted quickly—with concierges ready to provide detailed safety information and updated local guidance—were the ones that rebuilt guest confidence the fastest. How Concierges Adapted Their Role to Guest Safety IPost-pandemic, guests had new questions: “Is this restaurant open for outdoor dining?” “What’s the safest way to explore the city?” “Are there private tour options available?” Concierges became the voice of authority—educating guests about hotel safety standards, local regulations, and curated safe experiences. They leaned into proactive, contactless communication using hotel technology like Alice Guest Messaging to build trust before guests even arrived. Hotel Technology: Supporting the Human Touch Modern concierge teams aren’t operating alone—they’re backed by smarter technology that makes service faster, more organized, and more personalized. Platforms like Alice allow concierges to: Centralize guest requests and communication Coordinate seamlessly with housekeeping, maintenance, and front desk teams Track every service request to ensure nothing falls through the cracks Provide personalized responses at scale through digital messaging Technology amplifies the concierge’s impact without replacing their human warmth and intuition. Explore Alice’s Concierge Software Features Safety Is the New Standard of Luxury Luxury today looks different. Some guests still want champagne and penthouse suites. Others want sanitized remote controls, private dining options, or contactless checkout. Concierges who understand evolving definitions of "luxury" and who personalize experiences accordingly create unforgettable stays—whether that means organizing a private rooftop dinner or ensuring a contact-free spa experience. Why the Concierge Difference Still Matters Despite advances in automation, hospitality is still deeply human. Concierges provide emotional intelligence, personalized recommendations, and empathetic problem-solving that no chatbot or AI can replicate. Whether it's calming a stressed traveler, surprising a honeymooning couple, or offering an unexpected local experience, concierges shape memories that last. Hotels that invest in strong, tech-supported concierge programs differentiate themselves—earning more loyal guests, better reviews, and higher return rates. Want to learn more about Alice’s software and how it can help your Guest Services and Concierge teams operate more efficiently in a post-COVID world? Request a demo today!