Hotel Leaders Turn to AI to Drive Financial Performance in 2026

Five people sit on stage in white chairs, engaging in a panel discussion at the International Hospitality Investment Forum, with NYU School of Professional Studies branding displayed on a large purple screen behind them.

Hotel industry performance is turning positive in 2026, until you adjust for inflation. In real terms, U.S. hotels overall are earning roughly 20 percent less than they did in 2019, and CoStar projects that gap to keep widening through 2027. Revenue is growing, but costs are growing faster. CoStar’s Jan Freitag shared this in front…

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How to Drive Hotel NOI in 2026: Follow the Money

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By Josiah Mackenzie, Vice President of Marketing at Actabl How do you drive NOI? That was the billion-dollar question on the main stage and in the hallways at the NYU International Hospitality Investment Forum (IHIF) this year. It was also the question I came to answer on a panel there: Unlocking NOI: The Plays Driving…

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How Commonwealth Hotels Connected Labor and Finance to Drive Profitability Across Its Portfolio

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Labor is the largest controllable expense in hospitality. But when labor data and financial forecasting live in separate systems, insights lag, and so does decision-making. At Commonwealth Hotels, integrating Hotel Effectiveness and ProfitSword from Actabl has created a real-time bridge between operations and finance. Read on to learn how this works and how shared insights…

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How ProfitSword is Powering Profitability at Commonwealth Hotels

A hand draws an upward arrow over stacked coins, symbolizing growth. The logos of Commonwealth Hotels and Actabl appear at the bottom, with a shield logo containing RS on the left side. The background is blue and pink gradient.

For many hotel operators, the biggest challenge isn’t buying new technology. It’s putting it to work. As we explored in our last article, ProfitSword by Actabl is now active across the entire portfolio at Commonwealth Hotels, providing visibility into performance and supporting better decision-making. In this article, we explore what this has looked like and…

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