Inside HITEC 2025: A Celebration of Hospitality and Innovation

June 20, 2025|Actabl, Hotel Technology

HITEC is considered the “Super Bowl” of hotel tech, and this year the industry showed up and showed out, taking over Indianapolis. This time around, we decided to take a fresh approach to showing up for the people who power hospitality.

Empowering the People Who Power Hospitality

At HITEC, it's easy to get swept up in the flashiest booths and biggest tech displays. But instead of pouring all our budget into the show floor, we chose to focus on what really drives hospitality forward: the people.

All week long, we had the chance to connect with some of our incredible customers and hotel leaders who keep operations running smoothly every day. Behind every great stay are dedicated hospitality heroes like Adriane, Evan, Jordan, Jorge, and Phillip. Get to know them below!

Celebrating with Our Community

We kicked off HITEC 2025 with an unforgettable evening at the legendary Indianapolis Motor Speedway. From pitstop challenges and track tours to great conversations and even better company, it was the perfect way to honor our incredible customers in the Speed City!

And because we love to work hard and play even harder, we closed out the first day of the convention with some quality time with our customers at the Mumford & Sons concert. Nothing beats some fresh air and great live music after a busy day on the expo floor.

Innovations That Hit the HITEC Floor

HITEC has always been the launchpad for what’s next in hotel tech, and this year, we highlighted our latest innovations, including our newest solution, Digital Night Audit, inside ProfitSword by Actabl.

Digital Night Audit: Night audits shouldn't slow down your team. Digital Night Audit replaces error-prone processes and cumbersome paper packets with a fully automated workflow, making it easier for auditors to complete tasks and giving managers real-time oversight to ensure compliance and consistency across every property.

ProfitOwner: Gain full portfolio visibility — instantly! Designed specifically for hotel owners, ProfitOwner consolidates real-time financial and operational data into one powerful dashboard—so you can make faster, smarter investment decisions with total confidence.

Associate Engagement: Built into Transcendent, Associate Engagement uses gamification, self-tracking, and performance metrics to boost engagement across engineering teams. Early adopters of Associate Engagement have seen a 2- 3x improvement in compliance metrics and overall operational performance since leveraging the system, all by making performance visible and rewarding.

Try My Labor Plan: Staffing your property can be complicated. Try My Labor Plan acts as a proactive plan evaluation to fine-tune labor plans before launching them, serving as a “GPS for hoteliers” that guides towards greater profitability.

A Sweet Surprise for Night Auditors

To celebrate the launch of Digital Night Audit and honor the night auditors who inspired it, we surprised local teams across Indianapolis with late-night Insomnia Cookie deliveries. It was a small way to recognize the big impact they make while the rest of the world sleeps.

Until Next Year, HITEC

What a week for hospitality! To everyone we met in Indy, thank you for the conversations, insights, and energy. Hospitality is built on people, and after a week like HITEC 2025, we’re more inspired than ever by the people moving this industry forward.

Didn’t get a chance to connect with our team during the show? We’d still love to hear from you. Let’s chat!