Actabl Partners with Craftable: Revolutionizing Hospitality Software
Marianne Nichols and Samuel Zats explore the power of partnerships in hospitality tech, focusing on how integrated hotel management software improves efficiency and enhances both the guest and employee experience.
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Episode Summary
“In the interest of optimizing your technology, it's how do we do the most with the least amount of tools, or how do we work with tools that are very richly integrated with each other that allow us to be the most efficient” – Samuel Zats
In this episode of The Check-In by Actabl, we’re checking in on all things partnerships in hospitality tech! Marianne Nichols, Director of Partnerships and Strategic Alliances at Actabl, and Samuel Zats, CEO of Craftable, dive deep into the importance of strong partnerships in the hospitality tech space and how they can significantly benefit hotel operators.
Marianne shares her perspective on what makes a successful partnership, highlighting the importance of mutual benefit, long-term commitment, and solving real problems for customers. Drawing from her extensive experience as a hotelier, she emphasizes the need for partnerships that enhance both operational efficiency and the guest experience.
Sam explains how the new partnership between Actabl and Craftable is addressing key challenges for hoteliers. By integrating ProfitSword’s forecasting and budgeting tools with Craftable’s procurement and finance solutions, the partnership streamlines operations, reduces manual processes, and fosters data-driven decision-making. This collaboration not only offers seamless integration but also minimizes the number of systems hoteliers need to manage, providing a comprehensive view across all departments.
To close, they dive into some practical advice for hoteliers when choosing technology partners. They highlight how important it is to pick hotel management software that not only enhances the guest experience but also creates a better work environment for employees and integrates smoothly with other systems. With so many options out there, it’s easy to feel overwhelmed, so they encourage hotel operators to focus on streamlining their tech stack for better efficiency. The key is making sure that, through all the technology, serving people always stays at the forefront!
Meet Samuel, CEO of Craftable
Samuel Zats is the CEO of Craftable, the hospitality industry's leading profit management platform, serving over 10,000 hotels, restaurants, bars, and casinos. Growing up in restaurants and combining his passion for hospitality with his technology expertise, Sam founded Craftable in 2015 after identifying critical operational challenges facing the industry.
Meet Marianne, Director of Partnerships & Strategic Alliances at Actabl
Marianne Nichols is a hotelier at heart with a passion for people. She is a highly motivated hospitality professional with years of experience at the intersection of travel, events & tech. Currently in the hospitality tech space as the Director of Partnerships & Strategic Alliances at Actabl, Marianne says the best thing about her role is finding new vendors that solve problems for hotels and then building those relationships.
Marianne proudly began her career wearing a headset taking reservation calls at Pyramid Hotel Group’s Boston Harbor Hotel. Marianne worked on property for a number of years in multiple hotels at various roles from food and beverage, weddings, corporate events, sales and marketing. Marianne loves to share her love for hotels and travel with her husband Brendan and their three children Reese, Declan and Brooks.
