As Senior Vice President of Marketing, Halley leads the Actabl marketing team focusing on branding, messaging, digital and content marketing, product marketing, events, and everything in between. For over a decade, Halley has built marketing teams and strategies in B2B SaaS healthcare, corporate wellness, education, and agency settings. She is a double Demon Deacon with a Masters in Business Management and Bachelors in Psychology from Wake Forest University. Halley is based in Raleigh, NC and is an avid traveler and self-proclaimed hotel lover.