ProfitSword and Tripleseat Partner to Provide Hotels With Seamless Data Intelligence Over Catering and Group Sales

Alpharetta, Ga. – (November 4, 2021) – ProfitSword, a premier developer of business intelligence and data integration software, has today announced the finalizing of a strategic partnership with Tripleseat, a leading innovator of fully comprehensive group sales and catering technology for the hospitality industry. The integration between both companies notably comes at a time when events and group bookings are rebounding, and provides hoteliers with robust business intelligence abilities to ensure sales strategy alignment for maximum profitability.

Key to the advantages of the ProfitSword and Tripleseat integration is the ability for hoteliers to access all of their business performance data from a single, yet fully inclusive and user-friendly source. With Tripleseat data now automatically uploaded into the ProfitSword database and user interface, hotels can gain crucial insight into how to adapt their event and group sales strategy based on fluctuating demand and where to allocate in order to increase business growth.

Key Performance Indicators (KPIs) instantly uploaded include analytics on event or group size, room rates, the number of days that a group will be staying, and which banquet items have been requested. This ability virtually guarantees that hotels always have the appropriate amount of inventory on hand to meet upcoming business needs while sidestepping the risk of over-budgeting and unnecessarily spending financial resources.

“Tripleseat is committed to forming partnerships that offer enhanced value to our customers and ProfitSword is one example where hoteliers have come to us to learn how they can integrate our services in order to gain a full understanding of how they should pivot their business,” said Jonathan Morse, CEO and Founder of  Tripleseat. “With hotels now looking for business intelligence tools that can offer a comprehensive picture of performance forecasts from a single location, we are extremely pleased to share details of this new feature and look forward to providing hoteliers with the real-time analytics needed to ensure that sales efforts are always headed in the right direction.”

Using ProfitSword’s advanced reporting capabilities, accessible data can be tailored to the unique benchmarking needs of individual employees and their areas of responsibility. With the inclusion of sales pacing, hoteliers can also use reports to monitor the real-time progress of individual sales representatives to ensure that goals are being met or if a strategy realignment is required.

“With groups and events now making a return to the hospitality space, revenue-strapped hoteliers have a valuable opportunity to make up for lost profits, but they will need the ability to make informed decisions based on evolving market conditions if they wish to be successful,” said John Crutchfield, COO at ProfitSword. “Tripleseat shares our mission of providing hoteliers with the data intelligence they need to make smart decisions that unleash a property’s full revenue-earning potential, and we are excited to see the results our joint customers will achieve by again tapping into one of hospitality’s most important revenue sources.”

About Tripleseat Software

Tripleseat is the leading cloud-based sales and catering management platform used worldwide by more than 15,000+ properties, in 30 different countries. Tripleseat makes it easy for sales teams to create and send group booking proposals in minutes, saving them hours a day. Tripleseat’s features, paired with their integrated CRM and various software partners, make them the leading software for independent boutique hotels. To learn more about the full scale of Tripleseat capabilities available to hotel businesses, please visit

About ProfitSword, LLC Founded in 2001, ProfitSword’s mission is to provide exceptional business intelligence tools to the business community, specializing in data collection and integration, data analytics, operational functionality and reporting at all levels of the organization. The ProfitSword Suite is now in use by more than 30,000 users across 3,000+ business units. ProfitSword’s award-winning SaaS solutions provide the end user with applications for consolidated, real-time reporting and data management. ProfitSword uses various available methods of gathering data from disparate sources to create a powerful data warehouse. The suite of applications is accessible to all levels of users throughout the organization.

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