Actabl Debuts

Actabl Debuts as Industry’s First Integrated Hotel Operations, Business Intelligence and Labor Management Platform

Hospitality’s most powerful technology solutions join forces to offer hoteliers a single source for operational efficiency, labor management, profitability maximization and enhanced guest satisfaction.

Tampa, FL — June 28, 2022 — ASG, a portfolio company of Alpine Investors that buys and builds vertical SaaS companies, today announces the launch of Actabl, the industry’s first and only integrated hotel operations, business intelligence and labor management solution. In addition, they are announcing the recent acquisition of Hotel Effectiveness, the software industry leader for hotel labor optimization, to the new platform. Actabl is bringing together the full scope of advanced capabilities by ProfitSword, Hotel Effectiveness, ALICE and Transcendent  to deliver a unified, modular SaaS-based platform that integrates the vast resources of each brand. The Actabl team boasts more than 250 global employees, over 1,000 years of combined hospitality experience, and more than 10,000 properties served.

Actabl’s integrations, operations and labor management tools, and business intelligence solutions combine to create a cohesive platform that better serves hotel management teams. Hoteliers will benefit from a feedback loop that creates a living playbook for addressing a wide range of hotel business and operational needs. Actabl’s comprehensive suite of industry-leading technology solutions includes:

ProfitSword by Actabl – For hoteliers seeking detailed insight into business performance, the ProfitSword by Actabl business intelligence solution provides both an accurate and real-time representation of organizational health, allowing hoteliers to make informed yet swift decisions. Powered by advanced AI, ProfitSword is the advanced BI tool today’s hoteliers need to uncover opportunities or risks to organizational growth.

Hotel Effectiveness by Actabl – Using this comprehensive yet easy-to-use solution, hospitality professionals improve operating profit margins, eliminate labor waste and maximize team productivity. Hotel Effectiveness by Actabl is an award-winning labor management platform that offers immediate ways to address staffing volatility and fluctuating guest demand, so that hotel management companies can maximize profits.

ALICE by Actabl – As the leading hospitality operations management suite, ALICE by Actabl provides hotel staff with the most advanced and broad set of tools across front of house, housekeeping and service delivery for maintaining maximum task efficiency and swift guest request response times.

Transcendent by Actabl – Representing the industry’s leading enterprise management software, Transcendent by Actabl ensures that today’s hotel teams can do more with less, while minimizing labor costs and increasing the longevity of property assets. 

Hotel Effectiveness, backed by Growth Street Partners, was acquired by ASG in May 2022, marking the 4th acquisition for the Actabl brand and the 46th overall. “The focus for leaders of hotel management companies in the years ahead will be finding ways to maximize profitability, optimize labor and grow their businesses,” said Mike Martin, Co-Founder and CEO of Hotel Effectiveness. “Hotel Effectiveness coming together with Actabl opens tremendous opportunities for our teams to grow personally, and for us to do more for our customers. I’m excited to see the insights and powerful operations tools that Actabl provides the industry going forward.” Vista Point Advisors served as the exclusive financial advisor to Hotel Effectiveness.

Actabl's suite of advanced solutions provides unmatched insights into hotel operations, combined with powerful, intuitive tools to act on those insights, break down interdepartmental barriers, and improve both operational efficiency and the bottom line.​ This powerful toolset can be leveraged to enhance efficiencies and profitability at the individual, team, property and portfolio levels.

“In running a successful hotel business, there are infinite actions that need to be taken at any given moment, at individual properties or across the enterprise, to maximize efficiency and profitability,” said Steven Moore, CEO of Actabl. “The introduction of Actabl represents a new era of integrated smart data, providing deep insights into which actions are likely to provide the most value and the biggest impact across your organization to ensure success. From the smallest change in your SOPs to big decisions on how to scale operations or where to invest next, Actabl provides all the insights you need to understand and the ability to implement at scale. And we help you do it all in one place.”

About Actabl – With a comprehensive suite of industry-leading technology solutions designed to meet the evolving needs of the global hospitality industry, Actabl provides all the insight and intelligence today’s hoteliers need to enhance operational efficiency, improve guest experience, and increase profitability at the individual, team, property, and enterprise levels. Bringing together the industry’s most powerful and proven brands, Actabl’s integrated solution includes ProfitSword’s AI-powered business intelligence technology, Hotel Effectiveness’ complete labor optimization system designed for hotels and hotel management companies, ALICE hotel operations management platform, and Transcendent’s advanced asset management. With a global team of 250+ employees boasting over 1,000 years of combined hospitality experience, Actabl serves the technology needs of more than 10,000 properties in hospitality markets around the world.

About ASG – ASG, backed by Alpine Investors, is a unique and fast-growing software business that buys and builds market-leading vertical SaaS companies. ASG believes deeply in the power of people and data to grow great organizations, and that sharing knowledge, expertise, and resources across its community of businesses drives exponential growth. Founders of leading SaaS companies continue to trust ASG to grow their businesses and build even stronger legacies for the future. For more information, visit

About Alpine Investors – Alpine Investors is a people-driven private equity firm that is committed to building enduring companies by working with, learning from, and developing exceptional people. Alpine specializes in investments in middle-market companies in the software and services industries. Its PeopleFirst strategy includes a CEO-in-Residence program which allows Alpine to bring proven leadership to situations where additional or new management is needed post-transaction. Alpine is currently investing out of its $2.25 billion eighth fund. For more information, visit

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