concierge at hotel concierge desk

How the Concierge Role Has Evolved: From Magician to Guest Safety Expert

Table of Contents:

New Skills for Modern HospitalityMust-Have Concierge SoftwareCommunication Made EasyA Changing Landscape


This is a guest post from James Daniels.

Technology has transformed just about every industry, and hospitality is no exception. In most cases, this is a positive shift. It has opened new doors, streamlined tasks, and made companies more productive and competitive. The hospitality industry has benefited greatly from technological advances, and one place where this is obvious is the role of the concierge.

Where concierges used to be limited to the front desk, today’s concierge is more connected, informed, and helpful than ever before—making it easier to assist guests quickly and effectively.

 

A New Set of Skills Shaping Modern Hospitality

Years ago, landing a job in hospitality typically meant having a hospitality management degree or a master’s in hotel management. Today, times are changing, and so are the skills employers are looking for. Today, degrees such as an online Master of Information degree, a public relations degree, or an MBA are no longer being passed over.

It’s incredible just how much of an impact technology has had on the hospitality industry, which has, in turn, required the industry to look for new skills in its employees. Take the online Master of Information program, for instance. This program dives into data analysis, management, and information systems. As hotels compete to offer more personalized and efficient guest experiences, the ability to organize and interpret customer data has become a real game-changer through modern technology.

 

Why Concierge Software is Essential for Hotels

One of the biggest technological advances in the hospitality industry has been the rise of concierge software. Designed to make a concierge’s job easier while enhancing the guest experience, this software is highly advanced and customizable by individual properties, so it works for their needs. From booking spa appointments to coordinating housekeeping, modern concierge software handles it all behind the scenes.

All scheduled tasks within the software are then recorded and tracked. Details and the task’s status can be viewed at any time. This streamlines many items and can make the concierge much more effective.

 

How Hotel Technology Improves Guest Communication

Guests expect communication to be easy, fast, and on their terms. Modern concierge technology makes that possible. There is no reason that concierges shouldn’t take full advantage of tools that simplify communicating with their guests. Rather than try to fight with social networking apps, why not embrace them?

Whether it’s Facebook Messenger, WhatsApp, or even SMS, giving guests the option to reach out in the most comfortable way helps create a comfortable experience. At the end of the day, it’s all about making things as convenient as possible for the guests, and technology can certainly help do that.

 

How Technology is Reshaping Hospitality

Like many other industries today, the hospitality industry constantly evolves thanks to technology. For hotels to succeed, it’s important for the concierge to recognize these changes and also lean in, adapt, and use technology to elevate the guest experience.

If you’re looking to take your guest experience to the next level, now’s the perfect time to explore what modern concierge software can do for your property. From streamlining daily tasks to making communication effortless, the right tools can empower your team and impress your guests.

Solutions like Alice help properties centralize communication, streamline tasks, and deliver a modern, tech-driven guest experience.

Ready to empower your concierge team? Request a demo of Alice today!

 

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