Future-Ready Hospitality: Hotel Equities Invests in the Actabl Platform to Scale with Purpose

Hotel Equities is a purpose-driven hospitality company with a growing global portfolio and a deeply rooted, people-first culture. As a hospitality management and development company overseeing hundreds of hotels across the U.S., Canada, the Caribbean, and Latin America, Hotel Equities is no stranger to complexity. The company manages a diverse portfolio of full-service, select-service, independent, lifestyle, and resort assets, and its operational philosophy is refreshingly clear: invest in people, lead with integrity, and equip teams with what they need to succeed.

That’s why, when Hotel Equities set out to explore how technology could enhance operations, the executive team didn’t just look for another vendor; they sought a true partner. Their decision to invest in Actabl’s technology reflects a larger strategy: driving efficiency, ownership, and growth through scalable, hospitality-specific tools designed to evolve alongside the business.

“We continue to invest in smart technology,” said David Rosenberg, Executive Vice President of Operations at Hotel Equities. “As we determine our path forward, it’s always with the end in mind—to help our teams perform better, spend more time with their guests and associates, and deliver the returns for our external stakeholders.”

A Strategic Shift: From Legacy Tools to Scalable Solutions

As Hotel Equities grew its portfolio and deepened its partnerships with ownership groups, its leaders recognized a hard truth: their existing tech stack needed to be enhanced to support future growth. To maximize profits and operational efficiencies, the company sought a clear, accurate picture of its operations to quickly spot where it was excelling or had an opportunity to improve. The leadership team also wanted to right-size labor to comprehensively support staff and guests. The manual systems, siloed spreadsheets, and disparate platforms that had carried them this far were no longer enough. 

“As technology evolves, we’re looking for new tools, new resources to continue to enhance performance,” explained Peter Tziahanas, also EVP of Operations.

Scalability was key. Hotel Equities needed a system that could support a diverse portfolio of brands, locations, and team structures, while maintaining consistency and clarity in reporting and operations. Actabl's purpose-built tools for hotels, including ProfitSword for business intelligence and Hotel Effectiveness for labor management, offered the flexibility, integrations, and data visibility required to meet those demands.

“As inflation continues to squeeze operating margins, we needed a better way in real time to allow our teams to manage labor with the shrinking margins we have. Any additional leverage we can take through the use of technology can reap huge rewards for our owners, our company, and our team,” he added. 

Built for Hospitality, Backed by Partnership

The Actabl team provided the documentation, integrations, and user support that helped the Hotel Equities team get onboarded quickly and confidently. The tools were woven into daily operations and decision-making, even integrating third-party vendors for a custom-fit solution.

“We don’t want just a vendor, we want a partner,” said Eric McCarthy-Zink, Hotel Equities’ CFO. “Actabl’s team is just that. When we requested a new interface to better suit our needs, the Actabl board, including their CEO, said, ‘On it.’ That shows they are in it with us. Our success is their success.”

For a portfolio that represents multiple brands and employs thousands of associates, that alignment was crucial.

“Actabl has approached it through the lens of a hospitality company, making implementation, activation, and daily use seamless,” said EVP of Operations Rosenberg. “It gives our teams, at every level, a single source of truth.”

Enabling Real-Time Ownership at the Property Level

At the core of Hotel Equities' investment is a belief in empowering its general managers and field teams to operate like business owners. Rather than top-down mandates, the company encourages autonomy, entrepreneurship, and accountability at every hotel.

“We want our general managers to own their business truly,” Rosenberg asserted. “We want them to be entrepreneurial. We look at the tools we’re using through the lens of: Does it make the general manager a better businessperson? Does it drive results?”

Actabl’s tools deliver real-time, centralized data that allows GMs to make mindful, future-forward decisions. Labor forecasting, performance tracking, and budget alignment are no longer abstract concepts; they’re daily practices, grounded in accessible insights.

“Having access to data in one single source allows them [GMs] to make real-time decisions,” Tziahanas said.

With accurate business intelligence and labor management, operators can trust their numbers. That confidence enables faster, more strategic decisions, allowing teams to solve issues before they grow and seize opportunities without delay.

Hotel Equities’ shift has brought significant benefits:

• Improved scheduling
• More accurate forecasting
• Better alignment between operations and financial outcomes

Transparency Translates to Confidence

Hotel Equities fosters strong, transparent relationships with internal teams, ownership groups, and investors. The company understands that trust is built through communication and shared visibility, and Actabl’s platform enables that critical transparency.

“We believe in transparency across the entire organization, and that transparency is critical with our ownership groups,” said McCarthy-Zink. “If they understand the situation, they’re often willing to help solve it.”

With Actabl, everyone from corporate leaders to property managers to owners can access the same reliable data, driving better conversations, quicker problem-solving, and stronger alignment.

“Transparency really translates to confidence,” Rosenberg added. “It allows our owners to have confidence that we are running their hotels through the view of an owner, so we’re very much aligned.”

• Learn how increasing transparency across your organization can drive accountability and growth in our blog: Lead the Charge: How CFOs Can Use Transparency to Drive Hotel Portfolio Growth.

Investing in Technology as a People Strategy

Hotel Equities’ decision to adopt Actabl was part of a broader strategy to develop and retain top talent.

“Technology plays a part in retention, growth, and development,” said Tziahanas. “The tools they provide allow us to teach our teams the fundamentals of fiscal responsibility and enhance performance, which ultimately creates additional retention.”

In fact, Actabl has become a leadership development tool within Hotel Equities' culture. By providing team members with the resources to understand their business, the hotel company opens up new career paths, boosts engagement, and reinforces its core value of cultivating leadership from the inside out. 

“We love to grow talent from within. It’s part of our culture,” Tziahanas added. “And this offers another path for that.”

“Technology is table stakes for this generation of leaders,” Rosenberg emphasized. “If we don’t continue investing in technology, it will not only be hard to recruit and retain, but we’ll fall behind our competitors.”

Evolving Together for Long-Term Success

Hotel Equities’ partnership with Actabl is dynamic and designed for the future. As Hotel Equities continues to grow and evolve, so too does the role that Actabl plays in enabling smarter, more scalable operations.

The tools are not just supporting current workflows; they’re informing long-range planning, optimizing property performance, and enabling continuous improvement across the portfolio. From newly onboarded properties to long-standing hotels, Actabl’s systems provide the adaptability needed to support expansion while maintaining careful control.

Actabl will continue evolving alongside them with the support, specific insight, and flexibility that have defined the relationship from the start.

A People-First Approach to Technology

Hotel Equities invested in Actabl technology to support their people. By starting at the executive level and engaging teams at every stage, Hotel Equities has integrated technology in a way that reflects its mission and multiplies its impact. Empowered leaders, aligned stakeholders, and scalable tools—that’s the future Hotel Equities is building.

“Today’s leaders expect these tools,” Rosenberg said. “They’re not a want; they’re expected.”

With Actabl, Hotel Equities is delivering on that expectation through technology that’s as people-centric as the company itself.

Ready to eliminate data silos, improve visibility, and make faster, more confident decisions across your portfolio? Request a demo with Actabl today and see how transparency can drive accountability, growth, and stronger returns.