ALICE Looks Forward to a Roaring Good Time at ARDA’s Lion’s Den

ALICE will join five other digital travel startups this Wednesday, May 4 in Hollywood, FL at The Lion’s Den at ARDA World: A Phocuswright Innovation.

Take a look at the innovative companies slated to present. We look forward to seeing you all there!



Tansler is a vacation rental marketplace that allows renters to name their price, choose multiple homes and submit one binding offer.

Trekkable is creating a new hotel booking experience. Starting with a custom booking engine, we are able to accept special service requests and ensure their delivery to service providers in a more efficient way than ever before, in addition to accommodating little extras that just make life easier (extra pillows, towels, early check-in, late check-out, etc.).

We are also working with hotel managers to create a Group Identification and a Loyalty Program around travelers with these considerations. Think AARP, AAA, etc. The attribute of being a Trekkable Traveler will be carried across the booking path & down to the service provider, increasing awareness of special needs even more. In addition, we can take advantage of special deals on things like in-hotel services through the partnerships we create, satisfying the service provider.


Proxce provides a proximity based identity management solution. The system allows for a seamless association of different types of guest profiles with location and connected devices (IOT) thus enabling hotels to provide services like mobile check-in and keyless entry to guest rooms.

Proxce is delighted to bring our proximity identity management solution at ARDA. We believe connected devices (IOT)—like door locks and sensors—will simplify the whole experience for vacation rental homes. Travelers today are more connected than ever and Proxce can help brands give their customers that seamless experience they are looking for. is excited to participate in ARDA’s Lion’s Den because of what it represents about the innovation within, and the convergence across travel categories. As areas from hotels to timeshares, from bed and breakfasts to Airbnbs, and from vacation rentals to urban short term rentals continue blend into one another, the massive industry that is “accommodation” is rapidly expanding, and the opportunities are nearly limitless.


Voyat is a hospitality-focused ecommerce solution that increases direct bookings for our clients via contextually relevant messaging. Brands spend a lot of money and effort acquiring traffic to their direct sites, but convert only a tiny percentage of it, primarily because each visitor has the same static experience. Voyat’s rules engine will automatically tailor your website’s messaging and offers according to a user’s behaviors and their shopping mode, increasing both Conversion Rate and Average Order Value for every client we’ve worked with — all with only five minutes worth of technical integration.

We’re excited to connect with other companies who are focused on using technology to help hoteliers out — it’s a very exciting time to be a traveler, hotel, or vendor.


ALICE is a hotel operations system for all workflow and communication. ALICE enables hotels by providing a single platform to connect concierge, front desk, maintenance and housekeeping, while also giving guests an entirely new way to engage with their hotel through a mobile application and SMS. After ARDA, ALICE will be exhibiting this year at HITEC, June 20-23, 2016. Visit us at Booth #1945. 

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