REPORT
Q1 2026 Hotel Profitability Report
Q1 2026 hotel performance improved across revenue, demand, and margin, but the rest of 2026 will test how well operators convert demand into profit. Demand is expected to hold close to budget, but rate and total revenue expectations have been reset lower. For hotel leaders, that makes revenue mix, ancillary spend, and cost discipline central to profit protection.
The Q1 2026 Hotel Profitability Report from HotelData.com analyzes performance across approximately 5,000 US hotels using Actabl’s ProfitSword business intelligence platform. The report breaks down ADR, RevPAR, TrevPAR, occupancy, and GOP% performance, with comparisons by chain scale and a forward look at Q2-Q4 forecast and budget trends
Why it matters
Whether you manage one hotel or a national portfolio, this report helps you understand where Q1 momentum was strongest, where margin gains came from, and where the 2026 forecast now calls for sharper operating discipline.
Download the report to see how hotel performance shifted year over year, why Luxury led the quarter, how Economy improved margin despite revenue pressure, and why Q2-Q4 may require a more focused approach to pricing, forecasting, and total revenue capture.
Download the report to learn:
- How Q1 2026 ADR, RevPAR, TrevPAR, occupancy, and GOP% compared with Q1 2025
- Why RevPAR growth outpaced ADR growth, pointing to stronger demand conversion
- Which chain scales led on revenue and margin, from Economy to Luxury
- How TrevPAR revealed the role of non-room revenue in profitability
Smarter operations start here.
Discover how Actabl drives savings, accurate forecasting, and higher staff retention.
Discover how Actabl drives savings, accurate forecasting, and higher staff retention.
