REPORT
Q4 2025 + Full Year 2025 Hotel Profitability Report
Hotel profitability in 2025 came down to one question: how did hotels protect profit amid topline challenges?
The Q4 2025 + Full Year 2025 Hotel Profitability Report from HotelData.com breaks down performance across the US using RevPAR, ADR, and GOP%, with comparisons by state and chain scale. It also benchmarks budget vs. forecast vs. actuals, so hotel leaders can see where plans held up and where assumptions missed.
Why it matters
Whether you manage one hotel or a portfolio, this report helps you validate your 2026 planning with real-world benchmarks, clearer performance context, and a sharper view of profitability by market and hotel type.
DOWNLOAD THE REPORT TO LEARN:
- How RevPAR and ADR shifted in Q4 and across the full year
- Where GOP% strengthened, and where margins softened
- Which states led on revenue in 2025
- How performance differed by chain scale, from Economy to Luxury
- Where actuals beat forecast, and where budget targets fell short
Smarter operations start here.
Discover how Actabl drives savings, accurate forecasting, and higher staff retention.
Discover how Actabl drives savings, accurate forecasting, and higher staff retention.



